Why do our jeans take so long to produce? The reason is that jeans are one of the most complex pieces of clothing to produce. First, the denim must be custom-made by a local mill to match our specific needs. Then, we need to develop precise sizing that compensates for the shrinkage during the washing process. Next we cut the denim to match these patterns. Once this is completed, we are finally able to stitch them together.

Fading & Washing

They are precisely sanded, sprayed, and stained by experienced artisans to give them the rich color we are famous for. All of our blue jeans start as a dark denim blue, so an extremely intense and difficult process is needed to age them into our perfect clay indigo wash.

Distressing

Workers silkscreen the exact distressing pattern onto the jeans. After this, an expert with a very gentle hand meticulously uses a rotary tool to scrub off the top denim leaving the delicate inner threads exposed. Then the custom-made patches must be added. The jeans are cut along their side seams and the patches are inserted into the distressing holes. A worker then carefully stitches close to the edge and ends by stitching the side seams back together.

Details

A rivet press is used to add our custom molded zinc alloy buttons and medallion to every pair of jeans we make. After this the genuine leather tags are slowly stitched into place. Now it’s time for our secret ingredient. We turn the jeans inside out and  scrub the entire inside with a hard bristle brush to bring out the buttery soft feel our jeans are known for. 

Finishing

The jeans are heat pressed for several minutes on the distressing points to straighten the elastic threads. They are then thoroughly rinsed and washed to remove any remaining fading treatments. Next the jeans are measured by our quality check station. Then they are finally ironed and packaged. Depending on the style, nearly 4 hours of expert labor can go into a single pair of jeans. Compare this to a typical tee that takes about 25 minutes from start to finish.